Don’t Lecture to your Audience by Making Your Blog Content just a List of Pure Facts.
The easiest way I have to describe how to connect with your audience as a writer. I tell my students to write as if they were standing right next to their reader having a normal face-to-face discussion of whatever the topic in which they are writing about. That is the easiest way that I know how to describe for a writer to quickly connect with their audience.
In other words, explain to me within normal conversation parameters the message that you what me to take away from our conversation in a natural flow and terminology as if we were in an oral conversation standing next to each other. Connect with your visitors to your website by making your blog as socially engaging as possible, in a relaxed and on a more personal level.
The content should also be written so that multiple audiences can comprehend the message being conveyed by you, so don’t try to baffle your audience with high technical terminology (unless your intended audience is well aware of the terms you are using), otherwise known as jargon that most people don’t understand.
But on the other side of the equation, as a writer, you don’t want to write your content as if you were writing a child’s book or a novel intended for an adolescent audience (again unless that is your intended audience). Both, super technical and/or super simple will cause your audience to lose interest fast and many will interpret your literary work as boring or unreachable in nature and neither is a good nor a desirable title to have as a blogger.
Don’t forget Blog Posts can become repetitious and boring if you don’t insert tad-bits of humor within your content.
In most situations, humor does not provide many benefits of using it, and can backfire by diverting the reader’s attention toward it and away from the main message of your blog.
So as far as the humor goes, any writer novice or veteran should use extreme caution because humor is a double-edged sword in your arsenal of tools to keep written content both interesting and captivating to your audience.
However, if you do relate to using humor, it should always be appropriate for all audiences even if your normal excepted audience is all adults.
The last thing you what is for someone to misunderstand your humor and be offended by it. Additionally, always confirm it was intended as humor, and was not intended to insult any culture or race.
Equally important, any author that does include humor in their written material should make it completely apparent that it was in fact meant to be humorous and is not part of the overall message being conveyed within the material you are presenting to your audience.
When done correctly direct humor will improve the entertaining atmosphere quality and reader connectivity to your work by keeping your material interesting to any audience that chooses to read your blog.
On the other hand, it could easily and unintentionally cross a cultural boundary producing a greater loss in readership quality than it gains, so always tread lightly when using humor within your blogs.
Don’t ever be rude to your audience or anyone in public.
This is probably the cardinal rule for any content producing individual written, visual, or orally presented to the general public.
If you are rude to your audience, or people in general: there is no faster way that I know off to lose readers, listeners, viewers, or potential followers of your presentations than being rude to them or caught being rude in general to anyone.
Once you have decided to start writing a blog, create a video, or speak at a presentation your become a public figure and regardless of how famous you become any acts of infamy will tarnish your creditability figurative status within seconds of the act being committed.
Honesty is the best policy says the career politician (now that’s humorous), no seriously honesty can be hash and considered as being rude but if strategically spoken or presented with proper etiquette will increase the authoritarian value of the material being produced along with the creator’s creditability
For bloggers pay close attention to how you directly respond to commits left on your website.
This is the single biggest spot that most bloggers have a tendency to overlook or relax on their mannerism, and it is when they are directly interacting and communicating with their website’s visitors.
I could not tell you how many people I have seen insulted by bloggers in the comments section by insulting their visitors by making rude thoughtless replies to people leaving a negative in nature personal comment about the blog of their websites.
You are the blogger, creator, or speaker take the high road, do not stoop down to their level remain calm, courteous, kind, and always respectful toward the other person don’ try to single them out and embarrass them because, in the long run, it will be you that gets embarrassed.
Furthermore, remember that a simple “Thank You”, “Please” or other kind gestures greatly builds and develops a strong sense of trust and believability between you and your readers, viewers, or audience participants.
One more suggestion if I may, read any comments that you are preparing to leave for someone at least ten minutes after you wrote them.
This will allow you to read it fresh to see if the content within could possibly be misconstrued as being rude or hateful in any way what so ever.
Actually, this extra precautionary step should apply to any material that you are publishing in any manner the will be presented for the general public’s viewing
Don’t Forget when conveying your message to Bond well with your audience.
One of the keys and primal elements to effectively captivating your audience’s attention is to address them directing and quickly establishing some creditability with them.
This is not always an easy task to accomplish especially for writers or video creators who often do not actually get to see or face their followers.
But when you objectively propel self-confidence, can back your credentials with knowledge and expertise, and with honesty proficiently fulfill our audience’s desires or needs through effective professional communication and true sincerity.
The hurdle of creditability can quickly be eliminated allowing the writer to concentrate on the sole purpose of entertaining their audiences or followers with informative messages.
By controlling the flow, style and tone of your scribed material will also help in keeping followers from drifting away and keeping in touch with the presentation of information whether it be in text, imagery, or audio configurations.
Don’t overlook including image sensory content to keep your blogs both visually and intellectually stimulating.
Psychology studies have proven that you can get people to remember things better by stimulation of your audience’s senses, so too a writer, this tells us the more visually appealing a blog is to a person the more likely there are to remember what was written in the blog or what it was about after reading it.
Going one step further, males by nature tend to be more sensory sensitive, while females are more intellectually aroused.
The bottom line, to keep both men and women attracted and interested in wanting to read our blog’s material then we as writers must provide them with exceptionally high quality of both visual and textual information.
Additionally, as writers, we should have both intellectually strong aspects included in our content, as well as the content, should also contain compelling visuals.
This is not something as simply stuffing your blog with a bunch of visual aids or images that you snatched up from some free image sharing website.
To find out how and where to find stunning images and how to apply them properly to your work check out my previous blog images as content their you can learn more about using images.
All visual aids being graphs, illustrations, and simple imagery have to be presented in a way that enhances the content or aids in delivering the intended content of the message.
Bloggers need to ensure all inserted visual material is related to the subject matter of the blog and enhances its overall purpose of delivering the message that is being conveyed within the textual content of the blog itself.
Furthermore, a strategically worded and placed introduction to such visual aids as videos or even illustrated graphics, or well descriptive captions will do wonders for combining the visual aid’s content to that of the word-based substance of the literary work.
Regardless, of how you do it this brings up our number 6 item on the list:
Don’t put non-related images into your content.
As successful bloggers, we must learn the fine line between enhancing the published materials content and distracting our audience’s attention altogether.
While expert penmanship ability is a wonderful talent to possess, the power to skillfully visually reinforce that same outstanding textual material will masterfully create literature that is hard for an audience to forget.
Equally important the images and visual aids being inserted must be very relevant to the transcribed message’s original intent or it will be disruptive to the underlying purpose of the blog, and instead of adding to the attractiveness it will ultimately subliminally push the material’s audiences away.
In other words, you as the creator of the blog should not insert an image of a child playing with a beach ball in a blog where you are sharing information that has learned about the fridged weather of the arctic circle the picture would be in direct contrast to the content of the blog in general.
As can see in the example above the image on the left neither enhances the message trying to be conveyed nor will it help your reader remember what the blog is about after reading it, well it might, but it would be in an unwanted negative way.
Nevertheless, the image on the right would fit into the blog and would provide the reader of the possible conditions the writer is facing while writing this particular blog.
By proficiently doing this simple task correctly the creator of any blog is increasing the blog’s ability to captivate their audience into wanting and reading more of their published material.
Don’t forget to include Keywords
Keywords are the terms that people use to search for items on the internet. Much like a glossary to a book, the search engines are the glossary for the internet.
If you were to search for the term “How to write a successful blog”, the link to this blob might appear along with the many others from different bloggers on the same topic.
Search engines scour the internet in search of all website pertaining to a particular topic group them together then rank them by many different levels and determine which website would provide the searcher with the best and most relevant information for the search term they searched for.
To read a more in-depth about Traffic Increasing Keywords I discuss that in greater detail there.
As a Blogger or any creator of electronic material, for that matter, you want to aim for certain keyword searches that have high traffic expectancy, but have very low competition levels. To find this information you need to use a tool called no other than a “keyword search engine” this is different from our regular run of the mill search engine.
The difference being these keyword search engines tally and keep track of the results of the other more common search engines that most people use to search for information like AOL, Ask, Baidu, Bing, Google, Yahoo, and Yandex just to name a few.
More importantly to online entrepreneurs, these special keyword search engines give a calculated computation on what sort of traffic a keyword or keyword phrase will receive, along with how many other online entities will be fighting for that traffic as well.
The trick is once you have found a keyword that you are fond of the numbers it is calculated to have, you write or create your material with an emphasis toward that word or group of words, and this will improve your ranking by the search engines when someone searches for that particular word or set of words
As you create more and more material that the search engines will look at this too, will increase your rank value within the searches of words or groups of words closely related to your material as well.
This process of improving the way a search engine ranks your material and website is called Search Engine Optimization or SEO that is a topic I did a series of 15 product reviews on some of the better books or the market today that you can read to help improve your SEO you can find >the series here<.
Try not to seek perfection right away.
Although there is no other better feeling of self-gratification then to search your keywords you used to create material for and find out you are ranked in the number 1 spot for any of the search engines.
But you must remember some of your completion has been creating material for years before you ever entered the market.
In time you will see your work slowly climb the ladder toward that number one spot, and as you improve in your skills of journalism or generating other electronic material for the public to read or view.
If your work whether it be written or visual if your fabrications do not climb in the rankings then you need to look at your competitors work and see what they are doing differently from your own
Is the number one spot going to an individual that wrote a 3,000-word blog and yours is only 2,000?
Do they add more images to their work?
Are they including more referencing links to other work also known as link building to add credibility to there’s and you are not?
By no means copy their work, but you can most certainly copy what they are doing to improve their work over yours.
That type of duplication is and always will be allowed, and is legal as long as there is no correlation between your work and their work!
By far one of the worst habits that an online business owner can develop is procrastination; I think that is the biggest killer of traffic and potential income for a website than any other factor.
I have known more websites that folded due to procrastination of its owner to publish new material on a consist basis.
While content is king to getting an online entity ranked on the first page of the search engine results, consistency, on the other hand, is the key to staying on the first page.
Time and time again I have known people that worked so hard to get ranked on that first page amongst fierce competition.
Then once they finally got to the top decided that they needed a week-long deserved break only to find out after 7 days away from their computer that their material’s ranking had dropped.
In fact, it dropped way back to the fifth or sixth page, so they either gave up or came to the conclusion there was too much completion in that niche.
The ones that figure there was too much competition, changed their niche and had to restructure their complete website to implement the niche change, and this maneuver sent them back almost to the beginning just like starting from scratch over again.
Just remember the more you put something off in most cases it just makes the condition worse than it originally was.
There are ways to avoid this from happening to you if you plan on taking a well-deserved break. It’s great to see you have that luxury; I’m glad that you are able to get away.
However, think ahead, most of the world is capable of providing an internet connection somehow so for a short break write one or two blogs ahead and keep them stored in your computer or on the cloud.
That way when you need to get something published and you’re not in the mood to work on something new use that prewritten material to fill the void with.
This way you can still enjoy some exotic destination with the family or a loved one for a solid week and only have to spend the time online to publish the work that is waiting to be posted.
Are fifteen minutes of your vacation time worth keeping your website material’s ranked near the top of the search engine results?
I would even spend two hours if that is what it took.
I personally would think that any amount of time of my vacation time would be well worth it to assure my material keeps getting high rankings!
Think about what produced the funds for the vacation in the first place.
Most likely it was the website so it would only stand to reason that I can sacrifice an hour or two of one week to keep it alive and healthy
Please Do Not Copy n Paste or Duplicate word for word someone else’s work
If you ever receive a letter that starts out something like this. . .
The above is an example of the beginning of a “DCMA Take Down Notice” this is very, very bad news for any blogger.
It is a notice that notifies you as a blog writer that you either violated one of the two 1996 World Intellectual Property Organization (WIPO) treaties, (the WIPO Copyright Treaty, or the WIPO Performances and Phonograms Treaty) or you violated the 1998 Digital Millennium Copyright Act (DMCA).
And this is no laughing matter not only is it known as plagiarism and the harsher infractions are known as copyright infringements.
It is a criminal offense and penalties range from up to a $500,000 fine or up to five years imprisonment for a first offense or up to a $1,000,000 fine or up to 10 years imprisonment for subsequent offenses.
This is something that you as a content creator want to steer as far away from as much as possible.
The easiest way to achieve this is simply do not copy and paste any material on to your website, problem solved.
Well, that doesn’t always work and as more and more individuals start blogging and the world’s population keeps increasing; in turn, more and more people are turning to the World Wide Web for information.
Because now just about any information searched on the World Wide Web is provided within in nano-seconds of the inquiry request, and most request results are in thousands upon thousands of results as well.
In other words, the internet eventually will start to get crowded and duplicate information providing we get harder and harder to avoid.
This is why I suggest that you submit only your original work on your websites.
If you choose to copy or use someone else material, simply read the other material, and then put it into your own words and your style of writing.
Learning intuitions such as colleges encourage this practice by teaching their students the practice of citing material and other creators work being visual or littoral.
This is how most of us learn the knowledge that we have. One person experiences it on their own, writes about it, and then shares that information with the world.
We read that material and learn the facts entailed within the material and as we gain wisdom from more and more material we slowly build authority within the topic we are researching.
Equally import, after reading paper after paper of knowledge on a certain topic we become an expert on the topic at hand, and should not have any reason what so ever to duplicate anyone else’s material
I have seen people with similar styles of writing but no matter how close they are to being the same; they will still possess distinctive differences that set them apart from each other.
So I strongly suggest that all creators avoid being accused of duplicating anybody’s work by not doing it.
Additionally, a creator can verify that they are not duplicating anyone else’s work at websites like copyscape.com were you simply insert the URL of your material and they check the internet for duplicate material previously submitted and currently floating around on the internet.
If you’re a blogger like myself or a writer in any capacity I hope this set of don’ts and dos will help guide to you to become a better writer in general.
Which, in turn, should improve your SERP’s thusly increasing the website traffic that we all are so desperately trying to increase.
You can > click here < to learn about other tips to increase website traffic
If you need help with something or have a question please feel free to leave a comment below or contact me privately at my email address, and I will be more than happy to address it.
Or if you would like to leave some relevant information as content that you feel may enhance this website/page, by all means, feel free to leave those comments below as well.