First of all, let’s start off by saying that a domain name is a unique name that identifies a website.
For example, the domain name for this website is “websitetrafficguru.com” and all domain names are part of the URL or series of character strings also known as labels which are separated by periods commonly called dots.
These and used by the internet to locate information located within the World Wide Web on a particular website.
Remembering that the internet is the infrastructure that the information travels on or through: the information or data traveling on the internet is part of the World Wide Web.
However, since the internet is the means of the world communicating back and forth with each other, finding information, and purchasing products for daily use.
It is virtually computers talking back and forth to each other using distinctive groups (or strings) of numbers and periods (also called data packets).
These data packets are how the internet allows computers to talk to each other. Each unique computer (a node) talks to other computers or clients and identifies each device it talks to by using the Internet Protocol IP address.
NOTE: When you access a website, the domain name is actually translated to an IP address, which defines the server where the website is located at. This translation is performed dynamically by a service called DNS.
Furthermore, this DNS simplifies everything for the web user or us humans (since a long string of numbers are hard for us to remember) so the system (protocol) was designed to convert the IP address into what we call nowadays a domain name.
Another way of wording this would be the web uses the IP Address to locate the server for each node (computer device connected to the network then converts the IP address into a domain name, which is what appears in the bowser’s address bar just like in the image below.
This makes our lives so much easier as we maneuver our way within and across the internet. Each website has a unique domain name that serves as its virtual address, which is used to access it.
Additionally, this also helps to make sure that there are not two identical domains names for two different websites.
This is a feat all on its own seems how it was noted that there were over 350 million TLD’s registered and being used by 2018.
Here a quick interesting fact do you know that there are over 49 different types of Domains from “Atomic Domain” to “Unique Factorization Domain”.
It greatly surprises me that one of the last domains ever created is the most popularly known type of domain on the planet, that being the Domain Name.
Domain names are relatively cheap to register, though they must be renewed every year or every few years that is determined by your hosting service and how you are willing to pay for this piece of virtual web real estate.
The good news is that anyone can register a domain name, so you can purchase a unique domain name for your blog or website.
The bad news is that nearly all domain names with common words have already been registered.
Here again with hopefully is some sound advice and helpful information to help you build a successful and profitable online business.
That is my goal; to share my knowledge and help other’s prosper from what I have learned in the past 15 plus years of digital marketing.
So let’s get back to it.
Therefore, if you want to register a custom domain name, you may need to think of a creative play of words.
Speaking of which prior to buying a domain name you should put some intense thought behind what the name will be.
There are also some legal issues that play a part in what names you can legally have and which ones might bring unwanted situations in the future.
To find out more about that I suggest you read “Is Your Domain Name Legal?” it may help clarify some legal issues for you.
Getting back to picking a domain name, please do some research prior to buying your domain!
Once you pay for the year of a domain name it is yours for that year if you use it or not.
I know plenty of people that after they had their domain name for a couple of months decide to change it, and that can only be done by buying a new one!
Regardless some people just would not have been happy with their first choice no matter if it was successful or not, here are some wordplays that could inspire your next domain name:
The important thing to remember is once you decide on a domain name, a process that you should really put some thought into: prior to purchasing any domain name and register it.
The name will be yours until you stop renewing it and it can increase your traffic by just having a brilliantly named domain name.
Let me explain that to you “Pets Art” is the most searched term on the internet under the “Top Searched Art Keywords”.
This means if your domain name for your website was “Petsart.com” your website had the potential of getting clicked on over 3,350,000 times.
According to the Mondovi’s website statistics that is, and if your website was ranked highly it could have appeared in all those search inquiries of pet art or similar keywords or combination of keywords in 2018.
Now where within those search appearance positions your website would have been in those inquires would have greatly depended on the competition for that keyword.
But you get the general idea of what I am trying to convey here right? A well researched and constructed domain name can attract traffic just by the name alone (as long as your website is ranked highly).
A Domain name that is easy to remember, has a catchy theme to it, that is relevant to your niche, and has a popular or commonly searched term within it; could potentially increase your website traffic just from a wise and strategically chosen domain name.
WHAT ABOUT EXPIRED DOMAIN NAMES
When the renewal period expires, the domain name becomes available for others to purchase. This brings up the topic of buying expired domain names. I personally do not like the idea of buying an expired domain name.
There is a reason why the previous owner gave it up and until you can find out why they did; I would not consider buying an expired domain name.
Now there are those that think picking up expired domain names can provide you with powerful backlinks and the best SEO metrics that could literary save the new website owner hours and hours of trying to build authoritativeness with the search engines.
Expired domain names could still be drawing in or receiving organically gained traffic. But also remember it could do just the opposite also it could be labeled by the search engines as being SPAMMY!
Again some diligent research should be involved in your part before you purchase an expired domain name.
Some domain names are preceded by “www” which is the URL prefix and is explained here, while others simply chose to omit the “www” prefix making it easier and faster to type in the search box.
Since most websites are actually located on servers and it is easy for the computers, since they communicate with each other in binary code, to use numbers.
Some top servers in the world today are Dell, HPE, Inspur, Lenovo, IBM, Huawei, and Cisco. And since there are plenty of different types and styles of servers we’ll save that topic for another blog.
PICKING A DOMAIN SUFFIX
It used to be that all domain names had to have a pre-designated domain suffix, here is a list and a brief description of most of them:
COM – This domain is intended for commercial and private entities, that is companies and corporations.
EDU – This domain was originally intended for all educational institutions. Rumor has it, that a recent decision to limit further registrations to 4-year colleges and universities only.
NET – Intended to hold only the NIC, NOC, administrative, and the network node computers of network providers this domain TLD was designated for those entities.
ORG – This domain was originally the miscellaneous TLD for organizations that didn’t fit anywhere else. Most non-government and non-profit organizations may fit here.
INT – This TLD is for organizations created by international treaties, or international databases.
GOV – This domain was intended for any type kind of government office, department or agency or divisions at it too had a recent evaluation on it and it is my understanding that only US Federal government sites will be allowed this TLD in the near future.
MIL – This domain is used by the US military
Now we have categories of TLD’s the old suffixes listed above are now called the generic TLD’s and since they are becoming over crowed ICANN created.
Then you have all the individual countries that have their own TLD’s the list is rather large then we can move to specialty repositories which only distribute certain TLDs that are not available to the general public and are only available with strict pre-purchase requirements.
But this has changed over the years as “.com” suffixes have become more and more widely used it is harder and harder to locate available for purchase domain names with the “.com” suffix.
This has led to some of the less talented or creative individuals into purchasing domains names to venture off this typical business style “.com” suffix designation.
Now there are tons of new TLD’s available to purchase, the IANA has a complete list (updated often) just to gives you an idea of how many there are now.
The last time I checked there was roughly 2,500 current TLD’s available to purchase, and some of those have very strict registration qualifications.
an example of this would be the new “.int” it is designated only for institutions and universities that offer degrees that require four or more years to achieve.
Equally important is the fact that ICANN new registers where offered one of 250 different TLD’s specially created to help relieve the ever-expanding .com TLD.
Some of the domain names end with a country code suffix, such as “.dk” (Denmark) or “.se” (Sweden), which helps if you want to direct your website toward a specific geographic area or identify the location and audience of the website. This is discussed further in, The Internet Breakdown – How It Really Works.
GOING, GOING, GONE
Domain names are being sold (according to Versign’s latest report) at a rate of 6.0 million per quarter in 2018 and with roughly 340 million TLD domain names already in existence, I am sure the names are being used up rapidly so to make sure your idea is available, legal, and acceptable to you.
Snag it up as soon as you can. When doing availability checks some of the hosting services if you search for a domain don’t buy it then come back to purchase it they like to add an extra dollar or two to the cost.
I got lucky with my domains names I was able to purchase the domain name I wanted and was able to check to make sure it was legal, prior to doing any availability searches.
Not everyone is so lucky, so please invest a little bit of time prior to purchasing a domain name.
One final note is most people don’t consider your domain name as part of your SEO but in actuality, it is, even though most don’t mention it in any blogs covering On-Page SEO.
So think twice and search once is the best policy here. It could save you money on down the road and actually help draw traffic to your website if you can get lucky and pick the right one!
If you need help with something or have a question please feel free to leave a comment below or contact me privately at my email address, and I will be more than happy to address the issue.
Or by chance, you would like to leave some relevant information as content that you feel may enhance this website/page, by all means, feel free to leave those comments below as well.
Additionally, I would like to thank you for visiting my website today and reading this blog to the end, it proves to me that I am on the right track and providing people with the best information that I have gathered over the years and in recent research is helpful to many