All of the SEO practices I will be discussing within this article are important if you want to rank high in the SERPs and by doing them on a daily bases will continue to benefit your website and published material for a long time into the future.
Also, I will be discussing a few other techniques that no longer effect webpage SERP but can still improve on Click-Through-Ratio (CTR) for your webpages. So let’s get started on improving our SEO to essentially improve the traffic we get organically from the search engines.
I will be adding more and more blogs and tons and tons of information to help you improve your SEO on your website as this website develops and matures. I feel SEO is the number one most important aspect of the profitability of any content marketing strategy.
Without proper SEO practices, everything else you do for your website will go down in vain as it sinks, unless you are willing to keep it alive by paying for PPC campaigns to generate business.
Remember the higher the SERP we can achieve, the more FREE traffic it will generate. More traffic to our websites normally means more money we can make, and isn’t that what we all are trying to do with our online businesses?
Please if you are enjoying this series drop me a comment down at the end of this article (or bottom – just scroll down) and let me know. If you return often or check back frequently you won’t miss any new material that I add. Because you just never know when I will be adding more material, neither do I actually.
I will be sharing more of those secret SEO tactics that the others are trying to sell to you with their programs and “Exclusive Private Classes”. Speaking of people trying to sell you something here’s what another fellow blogger Jeff Ferguson commented on the subject of SEO and how to improve your SERP:
Well, there is a little more to it than that, but you get the drift of what he is saying right! The nice thing about these unethical scammers nowadays, you know the ones, with their offers that end in 5 minutes and their trying to sell you the information you can get for free on the internet if you just do some research.
Fortunately, It is getting easier and easier to find and spot these dishonest people. They are beginning to make more and more mistakes in their presentations. Straight up, it’s because they’re lazy so they omit things.
Important things that are strongly related to profitability, higher SERPs, or other vital items that people notice and pick up on that are missing; so they naturally shy away from them quickly. So, let’s hope they get lazier and lazier, because the lazier they get, makes it easier for you and I to see through their game.
Furthermore, getting back on track here, please come back and keep up with the SEO series of blogs as I write them so you won’t get left behind! I am going to make this series as helpful for the novice and the veteran online digital marketer alike just because I want to help everyone, not just the new people!
Let’s recap what we have discussed so far in the SEO series, first “What is SEO” I explained what SEO is and how it affects our online businesses
Then I went over, what I feel, is the first and most important step for any content marketers or writers looking for FREE organic traffic “SEO-What’s Keyword Got to Do With It” this single step can make your website very profitable but by skipping this process, could be the cause of the failure of your website(s).
“Why is SEO Important”, here I reviewed why it is important to first the person conducting the actual search, the online business owner or marketer, and finally the Search Engines themselves.
Finally, back in June of 2018, I wrote: “ 8 free ways to improve SEO rankings” these quick generalized suggestions will help you improve your SERPs. Which could greatly help the new online business owner until this series is completed.
That article will provide a couple of quick and easy ways to help you get ranked and even help you improve your ranking. What I strongly recommend especially to the newer content marketers (affiliate marketers) is read it apply those 8 items.
Then come back to this series and learn all the rest of the minor, but yet still, equally important things that I didn’t go into details about within the 8 quick fix items in that article I will be discussing in more detail throughout the series.
By doing it that way you gain the advantage of some quick changes that will help increase your traffic while you learn all the long term approaches that have been tested and I know will work to help you remain in those top ranking positions.
How do I know this, because they are working for me that’s how I know, and id they work for me they will work for anyone that uses them also. Because like I said before it is not rocket science to figure this out, it does take a little time and testing though.
Moving forward to the daily items we should be doing to improve our rankings within the Search Engines, here is where I reveal all those deep dark industry secrets. Folks let me be completely honest you with here. There are no secrets to SEO.
But there are many people online that want you to think that there are. Only so they try to make you believe they have found the secret formula to ranking, and no one else out there can get the same results as they can. I get 1 to 2 emails monthly from people trying to get me to buy their system or subscribe to their services.
The funny part about it is. I go and do a search to look and see their websites and they don’t even rank under their own company name.
How can a company that can’t rank their own website get mine ranked, makes you wonder sometimes what these people are smoking on the weekends?
The self-proclaimed experts, pros, gurus, and even wizards don’t want you to know any of the SEO common knowledge, because then they can’t scam you out or your hard earned paychecks.
Do yourself a favor, and if you have the time start researching SEO practices, read an article like mine and many others on the internet.
It’s out there if you just look!
Like the old saying goes. . .
So do yourself a favor and stop forking over your hard earned money just to get information that is offered everywhere else for FREE.
So if something happens to me you’ll know why. Just kidding those other guys are far too busy trying to hustle everyone and design their next great scam to even think about me or what I am doing,
The following are SEO practices we should be doing on a daily bases as per Google Search Console’s suggestions. First I’d like to mention that yes SEO can be complicated if you do not do a daily checklist or perform a checklist on all your posts prior to publishing any new material to your, or anyone else’s website.
Now once you learn what steps to take your individual results will improve especially if you are not doing them now. I am going to share with you the exact same steps I do before posting any material to my websites and they help me get ranked highly and quickly.
These simple tasks increase the odds greatly on my material getting ranked within the top 10 SERP of any keyword I choose! I use the checklist so I know if you incorporate these practices into your daily routine you will get the same if not better results.
Let’s face it I am not the best writer in the world. So someone with great writing skills will naturally get ranked higher than a writer like me. Fortunately, there is a way to get around that obstacle and I will show you that little trick too.
Now, there are two main types of SEO practices that have become the industry’s standard and can use both to improve our own SERPs and will help our ranking overall (website ranking) and likewise the individual published material being ranked, by the search engines.
Most people only recognize two major categories of SEO and that’s On-Page and Off-Page, on the other hand, I like to think of it as having four different categories.
Their names should be a dead giveaways on how they are derived with On-Page SEO this type is done within the material you are submitting to the internet (publishing on your website), Maintenance SEO I will discuss at a later date with yet another article where I’ll go into what I call Maintenance SEO and I’ll show you how to do the maintenance.
The fourth category of SEO is Technical and that is the technical aspects that are built into your website and should influence you as to where you want to host your website at if you are looking for a good hosting service I recommend and strongly suggest Site-Rubix. In recent years SEO managers are starting to recognize and classify SEO into multiple categories and are steering away from the typical two category way of thinking.
As I just mentioned above, On-Page SEO consists of items or things that you can do to your web pages to help them and your website’s overall SEO ranking within the keywords that are used organically to find your material.
Many SEO experts don’t do this four-category division, but I feel, they are necessary categories and they need to be done as separate items each with their own importance and are just as important as On-Page and Off-Page.
To find out the prime reason why Technical SEO can be just as important as On-Page SEO read my Site-Rubix review I discuss just one situation where page speed can influence your businesses success more than your content does. Also when thinking about SEO being categorized into four different categories, I know what many of you are thinking right now.
KEEP IT STUPIDLY SIMPLE — KISS!
In most cases, I would agree but once I explain them to you then you might understand where I am coming from and why I like to keep maintenance tasks separated from On-Page SEO is really important.
If Maintenance SEO is not done on at least a monthly schedule, it too can become very overwhelming to have to make a bunch of major editing to a large volume of published posts/pages on your website all at once.
Also if by chance, you don’t perform the maintenance side of On-Page SEO your website could suffer SERP rankings greatly from the consequences even more so, then by just not conducting regular On-Page SEO.
I believe that once you see what I put into my SEO maintenance category you’ll understand why I do it on a bi-weekly schedule. I prefer to do mine on the first of the month religiously and sometimes on the fifteenth also in most months.
First up is content
Keep it relevant and to the topic (keyword) the best you can without wandering off. Keep it simple, easy to read, and understandable. I wrote “Quality of Content” an article to help anyone that is wondering how to figure out what a good quality keyword is. Also, I go into more details on how to find quality keywords.
I also wrote “Jaaxy, The Best Keyword Research Tool” to help anyone looking for a great keyword research tool, the same one I use to find all my keywords: to relate my content, to what I use for my material, that I post to my websites.
Jaaxy helps me find high volume, but low competition keywords to improve my odds of ranking high in the SERPs of the keywords I target or the Traffic increasing Keywords. Also, I go into more details on what to write, and how you should go about writing it.
Additionally, I wrote Content is King to help those trying to discover how to write content, what to avoid when writing content for your website, and some other aspects that can and will help with your On-Page SEO practices.
LATENT SEMANTIC INDEXING KEYWORDS
Equally important is the use of Latent Semantic Indexing Keywords (LSI), say your keyword or phrase that you are focusing a blog on is “making money online from home”. Which by the way is a very competitive keyword phrase and that means you have to outsmart your competitors.
To avoid being accused of keyword stuffing within my article instead of using that same phrase over and over you simply find another way of saying the same thing so an LSI in this situation could be, “earning a living with an online business”. Did you catch that? Each phrase is conveying close to the exact same message but they are told in different sets of words Google’s AI is smart enough to recognize these similarities.
One very quick and easy way to find LSI’s to the keyword or phrase you are using do a search for the keyword and scroll to the bottom of the page. For every search, I have ever conducted Google puts a little section in the bottom of every page.
Right down there after the very list listing for that page worded: “Searches related to (and then your keyword) and then they make a list sometimes the list is only three suggestions long and other times it has as many as ten choices to pick from.
That is Google’s AI giving you LSI’s, so see, you don’t even have to think of them yourself Google will give them to you if you just know how to use the Search Giants services to our advantage.
On one final note for content and also something that the Search Engines are wanting to see more of is visitor engagement. This can be triggered through proper “call to action” requests throughout the entire content of your blog not just at the very end of it, where most bloggers request for comments from their visitors.
Call to action requests frequently within the depths of the blog itself will intrigue more individuals to leave comments and or want to provide information that they feel is both relevant and important to the topic of the blogger’s discussed topic.
By all means when someone leaves a comment on your webpages be courteous and give them a quick and detailed response this proves that you not only know the topic you wrote about by also appreciate their involvement in your discussion and that they left the comment for you.
This means you should check your site 2 to 3 times daily for comments, that is one of the responsibilities of a blogger that all should take seriously. It is the least we can do as bloggers; is to reply quickly to our visitor’s comments!
The Meta Tag is a section of Hypertext Markup Language (HTML) and Extensible Hypertext Markup Language (XHTML) code placed in the header section of a webpage that is used by the search engines to index the page. It used to be vital for top ranking positions, although all parts of the Meta Tag are not used for that purpose anymore it is still an important SEO practice.
Meta tags or Meta elements especially the keywords and title are no longer ranking criteria, they still are however important for CTR. If done correctly you could steal the traffic from a webpage ranked above your simply by having a creative Meta Title and Description
The Meta Tag is a section of Hypertext Markup Language (HTML) code placed in the header section of a webpage that is used by the search engines to index the page. It used to be vital for top ranking positions, although all parts of the Meta Tag are not used for that purpose anymore it is still an important SEO practice.
Meta tags especially the keywords and title are no longer ranking criteria, they still are however important for CTR. If done correctly you could steal the traffic from a webpage ranked above your simply by having a creative Meta Title and Description.
There are many different elements to a Meta Tag but for the most part, there are 3 common elements that are widely used still today by many website owners they are as follows:
1. Meta Keywords – are a list of the keyword(s) you feeCTRnd may find that the keyword(s) you provide to be useless (most ignore them now) and will classify your webpage as to what they feel are the most relevant keywords to the subject matter of your webpage.
2. Meta Title – This is the Title of your webpage you want to appear in the search engine’s results listing (the META TAG), and if the link is posted where the Meta Tag appears as a snippet such as in the social media platforms for your material.
I have heard tons of controversy over whether or not Meta tags and Meta descriptions are even important anymore or not and how Google does and does not use them to the point where I am compelled to just leave the advice straight from the horse’s mouth.
In the following video from Google Webmaster’s Matt Cutts, he explains what is currently still being used and what is not and also why you should still try to make great Meta Descriptions.
Meta tags especially the keywords and title are no longer ranking criteria, they still are however important for CTR. If done correctly you could steal the traffic from a webpage ranked above your simply by having a creative Meta Title and Description.
See how catchy the Meta Title is and How the description describes what is in the blog but it is in such a way to try to attract a click from the person conducting the search instead of clicking on my competitor’s meta tag listing.
Also, a little known secret, if you can figure out a way to put a number in your Meta Title studies have shown people like to click on titles with numbers and/or the word “FREE” versus those titles without. Accordingly, to improve CTR’s then something like “8 Free Easy Ways To Improve SEO Rankings” would work better than “How To Improve Your SEO Ranking” for CTR purposes.
Below is what the same META Tag would look like written in HTML Code I might be slightly off on this I haven’t done any coding for some time now I use Word Press website and have the SEO plugins. I use All-In-One SEO on one website and SEO Yoast on the other website
I tend to lean toward the All-In-One SEO more so, but to be completely fair I have not explored to see what all the SEO Yoast plugin has to offer.
Nevertheless, it has made my SEO efforts much quicker and easier to perform whenever publishing material to my website.
However, I am afraid that it might have also taken its toll on me remembering HTML code. As with all technology it has its good and its bad attributes. => 😀
Now I said earlier that there were 3 common elements to Mets Tags the 4ht element that is just now starting to catch on by many website owners and SEO managers. Again it is for CTR purposes only.
The Search Engine’s do not use it for ranking purposes. And I personally do not know how to write the HTML code of this element, it’s a bit more complicated and it’s been a while since I have written any code, but I know they have about 3 or 4 different Word Press plugins for it. This magical new element is the rich snippet or the Schema Tag.
This is a small factor that may not be SEO related at all, but when applied correctly and strategically could help improve CTR especially in very competitive niches, and when your competition is not using them.
Equally important is to remember that no matter how cunning of a Meta Description you come up, is it still has to make sense and should end with a call to action.
Try to keep the Description under 160 characters this includes spaces and punctuation also so avoid unnecessary uses of each. Always use a separate description for each page you publish, and your keyword lists should have some variation differences; you don’t want every page competing for the same exact keywords
Keyword cannibalism is a real thing and when you have multiple pages competing in the same keyword categories you’re fighting yourself for one thing and the other is your efforts of ranking for a certain keyword can be sabotaged by keyword cannibalism and also by multiple pages confusing the search engines.
I’ll bet you can never guess what the search engines do when they get confused about something? You guessed it: they simply won’t post any of the material you published for that keyword.
It’s easier for them to do that, then to try to figure out what you are doing; besides that, they are not going to take a chance of confusing their customers with your erroneous SEO practices.
Just like your visitors, the search engines’ wants you to add new material on a routine schedule so they know when to revisit your website to scan new material so it can be indexed and added to their database.
Or in Google’s case, when to send back the Google bots (AKA spiders, crawlers) to index new material that you have submitted to your website so that they can give it a ranking a place it within those rankings. I suggest to all my mentee’s to use a spreadsheet to keep track of all the posts/pages that they have submitted to their websites. Much like this one here.
By using a spreadsheet it may take it to take a minute or two longer right now to submit each post/page to your website. But the thing is the organizational benefits it will provide later on down the road with Maintenance SEO makes it very worthwhile to use.
We optimize images so they load fast to prevent delayed page loading. We use lazy loading images for all images after the fold to load later so the initial page loading can happen much quicker.
All images should be relevant to your keyword or at least the content surrounding the image. All images need to be very clear, and not the slightest bit blurry and do to new digital and high definition capabilities make this critical now
In Images for Content, I provide you with much insight into how images should be dealt with for maximizing SEO. I outline what to do and how to improve your content and reader engagement by inserting relevant images in your material.
However I did not discuss this important concept of SEO practices, and it is ALT TEXT so I am going to touch on it here. Also, I would like to add that everything below this point is pretty much in the index-ability category.
But then again I like to keep these items separated so that I don’t leave out one and give my equal attention to all of them. Because believe it or not through my own testing I have found that each one individually can greatly affect your SEO ranking within the ranking algorithms used by the Search Engines.
USE DESCRIPTIVE ALT TEXT
ALT text tags were originally designed for screen readers to assist visually impaired device users. With more and more of the world’s population having vision problems or vision impairments happening earlier in life.
The more this feature will grow in importance to your visitors, so it naturally will also grow in importance to the search engines and there priority ranking within their algorithms.
There are three main reasons why this box should be filled out:
1. Most images do not enlarge that much when the browser window zoom in feature is used, the text changes to as large as the screen (in some devices) but the images will only get so big this stops them from becoming blurry and unrecognizable.
If you are among the millions that have some sort of vision impairment you most likely rely on screen readers to read the ALT text instead of trying to enlarge and view an image.
2. The second reason is the Search Engines know that vision impairment within the population is rising because more people are starting to use screen readers.
So they want your blog to still be as engaging to all your visitors as it possibly can be.
3. And the third reason is if your visitor can’t see well, then the screen reader reads the text you entered in the ALT text box and then the screen reader continues on reading the rest of the page.
But if you don’t put anything in the ALT text box some of the screen readers will not produce any sound while it skips over the image this can be very frustrating for the listener, and that is, not want the search engines want to happen.
They want a person with a vision impairment to enjoy the article the search engine chose as the best article for the keyword the visitor searched for, on the search engine’s platform; so, it boils down to this no alt text no top ranking.
Looking at the set of images below I walk you through the process of adding ATL text in the back office or dashboard of the WordPress editor.
You need to figure out if you want your visitors to be able to expand the image or not; if not insert an internal link it will only improve your SERP!
USE SHORT DESCRIPTIVE URLS
This is pretty easy and simple to accomplish what I do in 95% of the time I use the keyword somewhere within the title of the article or use the keyword itself as the title, and since I use WordPress this is done within the editor automatically if you use an SEO plugin.
I believe the two most installed would be All-In-One [AIO] SEO (that’s the one I prefer) and SEO Yoast (I have tried it before but I like AIO better) unless you want a URL different from your article’s title than you can always do this manually.
Remember is this case Short and directly to the point, remember we’re trying to get ranked not win the most creative title given to a blog award.
But the images below show you where and how to do that if that is what you want to do that, I know many bloggers that do this instinctively, but as long as they are short and simple they will improve SEO ranking within the Search Engines algorithm’s ranking system:
In the image above we are inside the dashboard or back office of our WordPress website and already into the content editor of one of my blogs “How the Affiliate Marketer Receives their Revenues”
To do a URL change in WordPress’s new Gutenberg block editor see the red box around the permalink (or permanent link meaning a link that does not plan on being changed or altered often) button click on it for the drop-down menu (little down arrow on the far right) to appear.
In the image above we see the drop down menu and there are two boxes the bottom box has the permalink in it, and the top box gives you the option to change it manually if you would like.
Linking is like keyword s it is a ranking factor that will never fade out of the equation within the Algorithms they help in the navigation of your website, they build authoritativeness with the Search Engines, they provide relevant material to enhance your material or add to what you are currently discussing with your readers.
There are three main types of links used on the website today internal linking. This type of linking is done through internal links in other words they are links you provide within your material that directs them to other material you offer to your visitors from within your own website.
Furthermore, this additional information could be a guest bloggers article that you have posted on your site it could be a chart that you use often so you put it on a post all of its own and you just reference to it when you mention it in your material or discussions.
Moving on to external linking this links build up your trust and authoritativeness with your readers by again providing additional trusted and/or expert content that enhances or adds additional detailed information on what you are currently communicating to your readers. Just like an internal link expect this link takes your readers to an external source for the further subject.
HARDEST AND RAREST LINK TO FIND
Then we have the last form of links used in websites, and are the most difficult to come by these are links provided on someone else’s material on a different website that links back to your website. Hence the name backlinks.
In other words, if John down the street that sells Herbalife Products out of his garage read one of my blogs I wrote and it was related to a blog he was writing on his website he could provide a link to my blog within his blog and that would be a backlink for my website.
Sadly, we cannot control how many backlinks we can get from different websites but we should try to aim at putting at least one internal and one external link in each and every blog that we publish on our website.
If there is a way to add more links than that would definitely help our rankings, the more links the more chances of improving our websites authoritativeness and that would be from internal linking more so than externally linking. Our external links are actually backlinks for the source we are using for our external links.
I would like to go ahead and add one more video for you to watch before you go it’s from Google Webmaster Matt Cutts this one in on the things to common mistakes to avoid when doing SEO on your site.
Here’s Matt again with another great short video.
See sometimes it’s not what you’re not doing, but rather, it’s what you are doing is what makes things worse. Okay doing a quick recap we have keywords which it is very important to find the low hanging fruit, and Content is King.
Meta tags don’t really matter that much anymore but Mets descriptions are very much still being used, are keyword centered, and helpful for click-throughs; a slow steady pace wins the race; while images that are crisp, clean, and relevant are appealing; short decisive URLs that include the keyword are best.
Alt text is becoming mandatory; while a few internal links connecting my blogs and material together here, a couple of authoritative external links there, with any and all backlinks greatly welcomed; we come to comments that are requested for often, best answered quickly, and inviting further engagement. And last, on our list are schema tags.
If you need help with something or have a question please feel free to leave a comment below or contact me privately at my email address, and I will be more than happy to address the issue.
Or by chance, you would like to leave some relevant information as content that you feel may enhance this website/page, by all means, feel free to leave those comments below as well.
Additionally, I would like to thank you for visiting my website today and reading this blog to the end, it proves to me that I am on the right track and providing people with the best information that I have gathered over the years and in recent research is helpful to many