The first thing upon wanting to start an online business, the new entrepreneur needs a website. So since we want this business to be profitable and around for a long time we need to find a reasonably priced domain name.
Believe it or not, the name could help increase traffic to your website if it has a catchy name. Not real fancy but something like “TheSkysTheLimit” for a person that teaches customers how to fly airplanes.
Or maybe “PinPointAccuracy” for a merchant that specializes in limited edition throwing darts or specialty arrows.
This really does not matter that much, but I personally like websites if they have a catchy name to them.
Equally important, people have a tendency to be able to remember the names of them easier if they have a catchy name.
One of the most vital elements of a successful online business is its foundation.
You ask, yes much like brick and mortar establishments online business to have foundations this is your website hosting service this is the company that provides services for the basics of your website.
I use Site-Rubix and if you want to start an online business on the right foundation I strongly suggest that you use them also. They have many great features that you should look for in a Hosting platform.
- Security features for your website that most of the other services charge extra for
- Speed the site operates at, making sure your visitors aren’t falling asleep waiting for pages to load
- Themes for the website, we want our website to look professional. 20 some years ago business owners had to pay people hefty amounts of money to build a website from scratch for them, or spend hours upon hours learning all the elements involved.
- Navigation, we need to have our websites easy to maneuver around on or our visitors won’t want to come back again and visit.
Today website hosting companies offer things business owners of 20 years ago couldn’t even imagine. Before it would literately take weeks and months to get a website up and running, now it can all be done almost as fast as you can blink an eye.
UP AND RUNNING
After your website is built out and is ready for you to start adding content as the website owner you must sort of figure out how you want to structure your website.
Do you want it to be mostly blog content, product reviews, best of lists, how to, or a retail outlet which could be divided into three different layouts as well by itself? Those divisions; retail through affiliate links, either a comparison type or a product recommendation type, and lastly just straight retail.
The reasoning behind wanting to get a general idea of how you are going to structure your website will help you decide when submitting content to your site to publish it as a post or as a page.
When first starting out it really doesn’t matter just adding content is more important than where or how the content is arranged. After 6 months or so of adding content your website will tend to get a bit crowded and unorganized this is when a structuring spreadsheet or some sort of outline will be beneficial and of great help.
It will help you sort things out and organize your content in a relatively short time a spreadsheet has other great benefits that I will discuss in a much later blog in my SEO series.
Once you figure out how you want to structure your site and where submitted content will be placed. I suggest to all my mentees to create an SEO spreadsheet just like the one I made, from day one.
Now, an outline (like the example below) of all content that you plan on posting to your website once it is up and running will aid you greatly later on down the road for finding subjects to write about.
With an outline, as you submit content to your site just keep adding all the content into its proper place within the outline; then when you publish the material you will have a very generalized idea of where to locate it within your header or drop-down menus.
The reason you want to use pages for your structuring after the website is up and running with lots of content added to attract and keep visitors there wanting to find more valuable content for them to read.
The given URLs to pages and posts are not identical, this allows for direct linking from outside sources, like when making a reference post in one of your social media accounts while interacting with a friend.
FLIP A COIN TO SEE
So which is it going to be a post or a page? One of the easiest ways to figure this out is, a page will be a major heading within your content structuring outline. In other words, if your niche was children toys for boys and you plan on doing lots of reviews about all the different types and styles building block style toys or rainy/cold weather indoor activities, and ending with card games your outline may look something like this:
Okay, how many of you caught that I snuck in a different type of material in that outline that I have not mentioned before. That’s right empty pages and or categories by creating an empty page this allows for a URL (a link) to be attached to it so it too can be externally linked to that particular section or tab section of your website.
This can help improve navigation later on because you can insert a table of contents of all the material under a tab making it easier instead of having multiple sub-headers and additional listing.
Again just like with any other of your pages, if you reference it and want to direct a visitor to that exact spot on your website you will simply just post the link in your social media comments while chatting with other members.
Most pages do not have a comment box at the end of the page, pages in most website themes will automatically get added to your main menu, and if you have widgets installed you may have sidebar options depending on your website.
Some themes support pages that have attributes (settings allowing you to use different page templates for that page or [a parent or children page setting which is not included for posts] also you do not have the ability to put tags on a page or categorize a page but you can do both to a post).
Equally important if you have a widget for recently added pages in your sidebar as you post pages they will appear listed as most recent on top.
Now with posts, all material should be created toward a keyword research results, your main niche, or indirectly communicating with your followers or website visitors.
Once you are ranked within the top three slots of the first page then you can change that slightly to 85 percent relevant to keywords and the other 15 percent toward visitor communications or provoked topics to write about.
The advantages to using posts vs pages is you will have tags and categories sections in a widgets on your sidebar offering links to other material content from within your website (the more different links readily available without creating doubles links anywhere, leads to better navigation within your website, something the search engines want from highly ranked websites) I’m not sure if these features are offered on all Website but they are on WordPress websites that might be why 1/3 of all content websites use WordPress websites.
The more links you have exposed to your audience the better the odds they will find something else interesting to them to read rather than leave your site to find more material to read elsewhere.
The key is once you get their attention you want to keep them there as long as possible this is how you build a report leading to, not only customers but the retention of those customers based on a trusting relationship in build from with your writing and the reader.
THE BEST SITE POSSIBLE
Many people will argue that different aspects of a website are not important, while others swear that the same aspects are vital to any profitable website. So just exactly how do you know what is important and what is not.
When comparing website hosts to build a website on, I remind people of the key factor involved in all aspects of a website and its structuring and that is.
What does the visitor think?
You can create the most beautiful and best-designed website on the internet but if people can’t navigate around it. It will not remain popular for long.
If it takes minutes instead of seconds to load pages, guess what people will get aggravated quickly and leave to find a lesser quality but much faster responsive website to visit and read the content their instead of on your masterpiece that runs at tortoise speed.
So my opinion is that all aspects important to visitors are the important ones that should be incorporated into your website.
Just think about what you yourself look for in a quality website when you browse the web, other people are similar to yourself and basically, want to find those same qualities that you yourself look for.
If you need help with something or have a question please feel free to leave a comment below or contact me privately at my email address, and I will be more than happy to address it, or if you would like to leave some relevant information as content that you feel may enhance this website/page, by all means feel free to leave those comments below as well.